{"product_id":"a-greedy-man-in-a-hungry-world","title":"A GREEDY MAN IN A HUNGRY WORLD","description":"\u003cbr data-mce-fragment=\"1\"\u003e The doctrine of local food is dead. Farmers' markets are merely a lifestyle choice for the affluent middle classes. And 'organic' has become little more than a marketing label that is way past its sell by date. That may be a little hard to swallow for the ethically-aware food shopper but it doesn't make it any less true. And now the UK's most outspoken and entertaining food writer is ready to explain why.\u003cbr data-mce-fragment=\"1\"\u003e \u003cbr data-mce-fragment=\"1\"\u003e \u003cbr data-mce-fragment=\"1\"\u003e This engaging, witty and honest narrative is driven by the appetite of one large man: Jay Rayner - someone who lives to eat, but also understands that there is a world beyond the high-end obsessions of the farmers' market. Combining sharply-observed memoir - growing up with the UK's most famous agony aunt who also happened to be a bloody good TV chef; witnessing the arrival of McDonald's and Dayville's ice cream in Seventies London; working as a butcher's boy - with hard-nosed reportage, Jay Rayner will blow conventional foodie wisdom apart. For here is the reality: within a few decades we will have nine billion mouths to feed, and we won't be doing that by flogging free-range eggs from a stall in Borough market.\u003cbr data-mce-fragment=\"1\"\u003e \u003cbr data-mce-fragment=\"1\"\u003e \u003cbr data-mce-fragment=\"1\"\u003e Jay explains why the doctrine of organic has been eclipsed by the need for sustainable intensification; and why the future lies in large-scale food production rather than the cottage industries that foodies often cheer for. From the the cornfields of Illinois to the killing lines of Yorkshire abattoirs, Rayner takes us on a journey that will change the way we shop, cook and eat forever. And give us a few belly laughs along the way.","brand":"Readers Paradise Book Shop Wexford","offers":[{"title":"Default Title","offer_id":42144823673003,"sku":"","price":4.5,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0538\/7105\/0923\/products\/3_03384e34-46bc-468e-852b-e1127ab4e9df.jpg?v=1663058817","url":"https:\/\/readersparadise.pro\/products\/a-greedy-man-in-a-hungry-world","provider":"ReadersParadise","version":"1.0","type":"link"}