{"product_id":"its-not-how-good-you-are-its-how-good-you-want-to-be","title":"Its Not How Good You Are Its How Good You Want To Be","description":"It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible. \u003cbr data-mce-fragment=\"1\"\u003e \u003cbr data-mce-fragment=\"1\"\u003e The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity - all endeavours that can be applied to aspects of modern life. \u003cbr data-mce-fragment=\"1\"\u003e \u003cbr data-mce-fragment=\"1\"\u003e This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom - all packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this book is a must.","brand":"Readers Paradise Book Shop Wexford","offers":[{"title":"Default Title","offer_id":42160194748587,"sku":"","price":3.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0538\/7105\/0923\/products\/1_05c2775f-79c0-4ee4-9a44-2d3485194c0b.jpg?v=1663589779","url":"https:\/\/readersparadise.pro\/products\/its-not-how-good-you-are-its-how-good-you-want-to-be","provider":"ReadersParadise","version":"1.0","type":"link"}