{"product_id":"principles-and-practice-of-marketing","title":"Principles And Practice Of Marketing","description":"\u003cspan class=\"Formatted\" data-mce-fragment=\"1\"\u003eThe fully updated eighth edition of 'Principles and Practice of Marketing' continues to provide a contemporary and modern introduction to marketing. With a renewed focus that covers the importance of customer value alongside the 4P's, this authoritative text provides students with a core understanding of the wider content and latest approaches taking place within marketing. A range of exciting new resources and international examples bring marketing to life. Key New Features Include: a brand new chapter on 'Relationship Marketing' Brand new 'Marketing in Action' and 'Mini Cases'; newly updated structure to focus on the importance of Customer Value; fully revised and updated pedagogy including: refocused recommended readings at the end of each chapter allowing you to expand your knowledge; and, new Ad insight boxes including active QR codes to keep you up-to-date with the latest Marketing campaigns and examples.\u003c\/span\u003e","brand":"Readers Paradise Book Shop Wexford","offers":[{"title":"Default Title","offer_id":47139526738267,"sku":"","price":50.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0538\/7105\/0923\/files\/1_0ee6bfe0-e51d-4caf-81ff-bd0244f06a68.jpg?v=1695738365","url":"https:\/\/readersparadise.pro\/products\/principles-and-practice-of-marketing","provider":"ReadersParadise","version":"1.0","type":"link"}