{"product_id":"principles-of-marketing-fifth-european-edition","title":"Principles Of Marketing Fifth European Edition","description":"\u003cdiv class=\"synopsis-body\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eSuitable for undergraduate Principles of Marketing courses, this classic textbook has provided many generations of marketing students with an exceptional introduction to marketing, written by one of the masters.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eWith global examples and completely up-to-date with the latest marketing techniques, \u003ci data-mce-fragment=\"1\"\u003ePrinciples of Marketing\u003c\/i\u003e looks at the major decisions that marketing managers face in their efforts to balance an organisation’s objectives and resources against needs and opportunities in the global marketplace.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eCovering exciting new topics such as Sustainability, this text continues to be a leader in the field of marketing. New integrated video cases from companies such as HSBC, Land Rover and Amazon help to bring the subject alive.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Readers Paradise Book Shop Wexford","offers":[{"title":"Default Title","offer_id":47141506220379,"sku":"","price":45.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0538\/7105\/0923\/files\/1_338cd0bb-dbcb-4641-be82-4e1efb49d32f.jpg?v=1695806721","url":"https:\/\/readersparadise.pro\/products\/principles-of-marketing-fifth-european-edition","provider":"ReadersParadise","version":"1.0","type":"link"}