{"product_id":"the-ride-of-a-lifetime","title":"THE RIDE OF A LIFETIME","description":"\u003cspan class=\"Formatted\" data-mce-fragment=\"1\"\u003eTough, smart business advice from the star of the hit TLC reality show \"American Chopper\" Now in paperback, The Ride of a Lifetime elucidates the business principles that have made Paul Teutul Sr. and Orange County Choppers a household name. Paul's smart, commonsense business wisdom works for businesses both big and small in any industry. Here, he shows you firsthand how he built a uniquely successful business by working hard and demanding it from others; encouraging and embracing unfettered creativity; establishing well-defined roles for every team member and demanding they support each other; and using honest conflict and confrontation to solve problems and constantly innovate. Paul and his sons build the best one-of-a-kind choppers in the world with unrivaled passion, creativity, and honesty. The Ride of a Lifetime shows you how they do it. The Ride of a Lifetime is a smart, tough-as-nails guide to business success that every entrepreneur should read.\u003c\/span\u003e","brand":"Readers Paradise Book Shop Wexford","offers":[{"title":"Default Title","offer_id":47636825342299,"sku":"","price":4.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0538\/7105\/0923\/files\/1_069160b4-3370-455e-bafd-56bbd5a12170.jpg?v=1706869516","url":"https:\/\/readersparadise.pro\/products\/the-ride-of-a-lifetime","provider":"ReadersParadise","version":"1.0","type":"link"}